Training objectives of the course

Following the general goals of the degree and the specific objectives of the Management of Communication Processes subject area, the course aims to provide students with:

A) Knowledge and understanding of 

• Theory and tools to create a brand value through advertising processes and communication trends, so that also the analysis of advertising campaigns can be substantively improved.

B) An ability to apply this knowledge and understanding:

• All the uses of advertising languages, offline and online. Guidelines for creative production: methods, styles, examples of treatments