Following the general goals of the degree and the specific objectives of the Management of Communication Processes subject area, the course aims to provide students with:

A) Knowledge and understanding of 

• Theory and tools to create a brand value through advertising processes and communication trends, so that also the analysis of advertising campaigns can be substantively improved.

B) An ability to apply this knowledge and understanding:

• All the uses of advertising languages, offline and online. Guidelines for creative production: methods, styles, examples of treatments